Now you can control your HomeKit devices with a physical, programmable button, instead of having to rely on an iPhone, iPad, or Apple Watch.
The new Bluetooth headphones were codesigned by Beats and Apple, and sport a W1 chip for easier pairing with iOS.
iPhone fans will love the sound and design of Apple's wireless earbuds, and no, they won't fall out of your ears.
Get on the street level and gawk at the floats and balloons with a 360-degree live stream viewable in Chrome, or in the YouTube apps for iOS and Android.
Apple Music's reboot in iOS 10 brought a fresh look and new ways to navigate the streaming service.
To celebrate the 10th anniversary of selling movies, the iTunes Store is bundling movies from Sony, Paramount, Universal, Warner Bros., and Lionsgate for just $1 per film.
Apple confirmed that an iPad running iOS 10 can be the Home Hub if you leave it connected to Wi-Fi and always plugged in. Sounds like an Echo in here.
Why launch a new product to compete with Echo and Google Home, when you can just slap a speaker and microphone into the Apple TV?
The new app will debut on Apple TV, then migrate to Android, iOS, OS X, and finally Windows.
Watch the NCAA Tournament on iOS, Android, Windows, Roku, Fire TV, and even in split-screen on the new Apple TV.
Taking a page from Netflix and Amazon, Apple may be in search of the next House of Cards or Transparent.
The new Apple TV software also includes bug fixes and performance improvements.
The new Siri-ready gear includes built-in wall switches you can use with or without a smartphone.