Executive Editor, TechHiveMar 11, 2015 9:14 am PDT
Home buyers are becoming increasingly interested in properties with smart-home features, and more of these types of homes are coming onto the market. But most real-estate agents don’t think sellers should add such features before listing their homes, and few think they make homes sell faster.
That’s according to a survey of 513 Coldwell Banker real-estate agents in the U.S., who were quizzed on the topic between January and February of 2015.
For whatever reason, however, a Coldwell Banker press release spins this survey in the exact opposite direction. “Smart homes sell faster,” it reads. “One in three (33 percent) noted that homes with smart home features and technology sell faster than homes without them.” That’s true, but the survey results indicate that 41 percent of Coldwell Banker’s agents do not think smart homes sell faster, and 27 percent weren’t sure.
On the other hand, fully 64 percent of the agents surveyed said buyers were more interested in homes with smart-home features today than they were two to five years ago, and 62 percent said buyers were more interested in controlling their home’s lighting, HVAC, and entertainment systems using a smartphone, tablet, or computer, or with a stand-alone control panel than they were two to five years back.
The vast majority of buyers expressing interest in these types of homes were Millennials between the ages of 18 and 34, and Gen-Xers between the ages of 35 and 49. Surprisingly few Baby Boomers are looking for these features in a new home according to Coldwell Banker’s survey results.
Buyers expressed the most interest in security features, such as door locks and video cameras. Smart thermostats were the next most popular item, followed by safety systems such as fire alarms and smoke detectors. Interest in lighting controls came next, with entertainment systems following close behind.
Based on what the real-estate firm saw at CES, Coldwell Banker makes recommendations in a range of smart-home product categories. “After being on the ground at this year’s Consumer Electronics Show, it was clear that the connective tissue of smart technology in the home is entering the mainstream,” said Sean Blankenship, chief marketing officer, Coldwell Banker Real Estate LLC in a press release.
The story behind the story: The good news for people selling smart homes is that more people are interested in buying them. But there’s one critical question this survey doesn’t answer, at least not straight out: Will a smart home command a premium over a similar home that doesn’t have connected features?
The fact that 51 percent of the agents surveyed don’t think home sellers should add connected-home features to their properties before they list them, and 41 percent don’t think connected homes sell any faster than ordinary ones leads me to believe the answer to that question is no. I suspect buyers will expect those features to come as part of the package, or they’ll decide to install their own systems after the sale.
If you’re contemplating installing a system in your home, don’t bank on recouping your investment when you sell. The convenience, safety, and security features might be the only reward you get.
Michael is TechHive's lead editor, with 30+ years of experience covering the tech industry, focusing on the smart home, home audio, and home theater. He built his own smart home in 2007 and used it as a real-world test lab for product reviews. Following a relocation to the Pacific Northwest, he is now converting his new home, an 1890 Victorian bungalow, into a modern smart home.