ESPN+ isn’t really for cord-cutters

Sports streaming rights are a mess, and ESPN’s standalone service doesn’t help.

espnplus
ESPN

After nearly two years of build-up, ESPN will launch a standalone streaming video service on April 12. The service, called ESPN+, will cost $5 per month or $50 per year, but won’t overlap at all with ESPN’s cable channels. That means no Monday Night Football, no Sunday Night Baseball, no playoff basketball, and no SportsCenter.

It also means no playoffs or championship matches for many of the sports that ESPN+ does cover. The rights to those events are still carved up among major broadcast and cable networks, regional sports networks, and ESPN proper. As a result, ESPN+ doesn’t make cutting the cord any easier. It’s more of an on-ramp to traditional TV bundles than a way to avoid them.

Which sports are (and aren’t) included with ESPN+

As the name suggests, the main goal of ESPN+ is to provide extra sports coverage beyond what’s available on cable. That generally means a lot of offbeat sports and low-level competition.

Pay little attention, then, to ESPN’s promise of MLB and NHL coverage. ESPN+ only includes one random game per day from each, appealing to no one who has any substantive interest in either sport. You’ll still need MLB TV or NHL TV for out-of-market games, and a regular TV bundle for in-market games and the playoffs. (Don’t bother with ESPN’s MLB TV add-on either: at $25 per month, it’s more expensive than an annual or single-team pass directly from MLB itself.)

The real meat of ESPN+ comes from less popular sports:

  • All out-of-market Major League Soccer games and in-market Chicago Fire games
  • ”Hundreds” of matches from Wimbledon, the US Open, and the Australian Open
  • ”More than 100 days” of golf coverage across 31 events
  • Boxing from Top Rank promotions, plus undercard bouts and on-demand fight archives
  • Rugby matches from SANZAAR, Major League Rugby, and the HSBC World Rugby Sevens Series
  • Cricket from New Zealand Cricket and Cricket Ireland in Test, ODI and T20 formats
  • College sports from many conferences outside the Power Five (i.e., the ACC, Big Ten, Big 12, Pac-12, and SEC), including basketball, football, baseball, softball, lacrosse, track and field, and field hockey
  • Original shows, films, and studio programming, including all past and future 30 for 30 episodes

That sounds like a lot, but because ESPN+ won’t overlap with what’s on cable, in many cases you’ll need a TV bundle to see these leagues and competitions through to their conclusions. To wit:

  • MLS in-market games and all playoff games still require a TV bundle
  • Tennis won’t cover the major matchups that air on cable
  • Golf will mostly air outside the weekends, with only “some” Saturday and Sunday coverage
  • Some major boxing matches will still require ESPN proper, unless you’re willing to watch them on replay. Others will require HBO, Showtime, or pay-per-view
  • The Rugby World Cup remains on Fox Sports, and the Six Nations Championship remains on NBC
  • Most cricket matches are split between Willow TV and ESPN3
  • Major NCAA basketball and football games are still the domain of TV bundles

That’s not to say ESPN+ has no value to cord-cutters. For out-of-market MLS games alone, ESPN+ is a better deal than the $80-per-season MLS Live service it’s replacing. The service could also be entertaining if you like watching sports like rugby and boxing, but don’t plan to follow them closely.

But because cable networks already own the rights to playoff and championship coverage for most sports, ESPN+ will leave you wanting more. And that could be the point of this whole exercise. Because ESPN+ will be accessed through the same app as ESPN‘s cable-authenticated programming, the network will have plenty of opportunity to upsell you on a proper TV package.

The big picture

The best-case scenario for cord-cutters is that this is just ESPN’s first-step toward unbundling itself from cable. As the company negotiates new contracts with sports leagues and TV providers, it could carve out the ability to provide more complete coverage for the leagues and sports ESPN+ carries.

But that’s easier said than done. In many cases, the rights to playoff games and other major sporting events are split between different networks that want to air the games on their own TV channels. That’s no big deal if you have a pay TV bundle, but it becomes a major issue for cord-cutters who want to avoid TV bundles entirely. The problem is only going to get worse as more media companies try to launch their own sports streaming services, and as tech companies like Facebook, Twitter, and Amazon try to claim more sports streaming rights for themselves. With each service offering its own grab-bag of games, consumers will be perpetually unsure about where to go to watch anything.

Ultimately, all parties will have to rethink how they deliver sports, and move away from the business models that worked so well in the cable era. That could mean multiple distribution deals instead of exclusive streaming rights, new deals that require start-to-finish season coverage, and fresh ideas such as the ability to purchase games or parts of games on demand. Otherwise, sports leagues will see their audiences dwindle as younger viewers tune to other forms of entertainment.

ESPN+ isn’t a solution. If anything, it only makes streaming sports more broken by creating yet another service to pay for. But sometimes it takes a clean break for the healing process to begin.

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