Now that HBO sells a standalone streaming service, it must figure out how to keep those subscribers between seasons of hit shows such as Game of Thrones.
One possibility: Offer discounts on the standalone HBO Now service to those who pay for more than one month at a time. According to Cut Cable Today, HBO is already surveying recent users to see if they'd consider some cheaper, prepaid plans.
After exhausting HBO Now's free month-long trial and deciding not to renew, Cut Cable Today's Steve Belk received a survey from the company, gauging his interest in another month-long trial or several one-time discounts. The hypothetical discounts included three months of HBO Now for $30, six months for $60, or one year for $100, compared to a normal price of $15 per month.
Currently, this is not a common practice in the streaming-video business. Most services are strictly month-to-month, and while Amazon Prime requires a year's subscription, it doesn't offer any shorter- or longer-term options.
Why this matters: One survey doesn't mean discounted HBO Now service is imminent. Still, these kinds of offers might become necessary in the age of cord cutting. Without the hardware installation hassles that come with traditional TV service, it's fairly easy to bounce between streaming subscriptions as new shows arrive. Over time, we'll probably see more of these deals, and possibly even some mini-bundles that tie together several services at discounted rates.