Amazon is celebrating its two Golden Globe wins for its original series Transparent by making all 10 episodes of the show available for streaming without the usual requirement that you be an Amazon Prime subscriber.
But the company’s generosity will be short lived: The offer starts at 12:01 AM Eastern Standard Time this Saturday, January 24, and it ends at 11:59 PM the same day. During this same period, new subscribers will be able to sign up for Amazon Prime subscriptions for $72—a $27 discount off the regular subscription price. Amazon says the $72 offer is to celebrate the 72nd Annual Golden Globe Awards.
Transparent is the story of Maura, a transgendered woman who spent most of her life as Mort, the head of her family. As she transitions, the show explores the impact that identity has on family, life, and love. The show won the Golden Globe award for best series award in the musical/comedy category. Veteran character actor Jeffrey Tambor—who plays Maura—was named best actor in the same category.
You’ll be able to watch all 10 episodes of Transparent on Saturday using any media streamer or smart TV that supports Amazon Instant Video, including the Amazon Fire TV and Fire TV Stick, various Roku players, and most smartphones and tablets. You can also use any web browser running on a Mac or PC.
Amazon has greenlit the second season of Transparent and expects it to air on Amazon Instant Video later this year. It would seem that the company wants to use this Saturday as an opportunity to get its customers hooked on the show, thus increasing the likelihood of growing their base of Prime members.
The impact on you at home:
Amazon’s Golden Globe wins are good news for cord-cutters and anyone who enjoys quality entertainment. Following in the footsteps of Netflix’s House of Cards and Orange is the New Black, online-only content providers like Amazon are capturing the attention of viewers and critics alike. Earlier this week, Amazon announced its intention to produce a slate of original movies that will appear in theaters as well as online. These moves should further loosen the hold that the television networks and cable companies have on the entertainment market.