Sharp says its Aquos 4K TVs will look as though they deliver higher-than-4K resolution

Sharp Aquous

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LAS VEGAS–Sharp announced its 2015 Aquos HDTV lineup at a CES press conference today with plenty of fanfare and hyperbole: Sharp will offer TVs ranging from 43 to 80 inches with models sub-branded as the 4K Ultra HD, the Super Slim, and the Beyond 4K.

Sharp’s new lineup will support Android TV, which means they can download and display TV-optimized apps from Google Play, and they’ll have a content-management application—dubbed SmartCentral—that allows each member of the household to have a personalized media account. A wallpaper feature allows families to display personal photos, “allowing it to become the largest digital picture frame in the home,” according to Sharp.

Looking to differentiate its Aquos lineup from other 4K models, Sharp is touting some concrete features as well as shall we say “interesting” claims. On the concrete side, the Super Slim TV is just half-an-inch deep, which makes it as thin as some smartphones. On the other hand, Sharp maintains that the additional yellow pixel in its Beyond 4K model delivers 167-percent higher resolution than other 4K televisions. It’s so good, Sharp says, that it approaches 8K resolution.

Sharp Aquous

Sharp’s president, Jim Sanduski, said Aqous televisions must pass a 400-point inspection to ensure they deliver picture quality that’s as close as possible to what film directors intend for their work. To amplify that point, Sanduski introduced Academy-award winning cinematographer Wally Pfister, whose oeuvre includes such films as Inception and Memento to discuss the merits of high-resolution televisions and their impact on the viewing experience of film.

“Subtleties of photography are of great importance,” Phister said, “as we view more content at home, I don’t see why this experience should be compromised.”

Is that an Aquos endorsement? Or is Phister just saying that the experience of watching movies at home should be as good as it is in the movie theater?

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