Nikon Coolpix AW100 Rugged Camera, $316

The Coolpix AW100 is Nikon's first rugged digital camera, built to withstand drops of up to 5 feet. It's also waterproof and freezeproof--and it packs a 16-megapixel sensor and 5X optical zoom. (Read "Nikon Introduces Six New Cameras, Including High-End Coolpix P7100" for more details.) You can find it online for about $350, but for a limited time use coupon code LSDA102511 at Electronics-Expo and bring the price down to $316.

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This story, "Nikon Coolpix AW100 Rugged Camera, $316" was originally published by PCWorld Exclusive.