Panasonic will also sell Avatar as part of its 3D Full HD Ultimate Pack, which includes a 3D Blu-ray player and two pairs of glasses you'll never use if you already own a 3D TV from another manufacturer. That bundle costs $399.95. Hey, early adopters have loads of expendable income, right?
As I've said before, exclusivity deals are a short-sighted demand from movie studios, who want to ensure that their extra effort on 3D production isn't wasted. In exchange for a quick buck from TV makers, they're sacrificing the greater good of an extensive 3D catalog that would attract more television buyers in the first place.
Instead, owners of 3D TVs from other manufacturers must wait for the exclusivity period to end, and it's not clear when that'll happen. Alternatively, they can head to eBay, where bids for standalone Avatar 3D Blu-ray discs start at around $225. What a mess.
This story, "Avatar on 3D Blu-ray: Only $400 (Not Including TV)!" was originally published by Technologizer.