Blogged: New Apple Nano and Touch and an iTunes Upgrade

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New iPod Details

10:46 PT - DM: 3 models: 8GB goes for $229; 16GB for $299; 32 GB for $399. All available starting today. And a new ad: which pretty much appears to just show off games. And a wee bit of music. "The funnest iPod ever."

10:46 PT - JS: And a million English teachers weep openly.

10:44 PT - DM: Steve's back out to recap. It works with those new headphones. The battery life is 36 hours of music and 6 hours of video. And environemntally, the checklist looks a lot like the nano: arsenic-free, BFR-free, Mercury-free, PVC-free, and highly recyclable. Millions of songs, thousands of movies, hundreds of games: "This is the funnest iPod ever." 10:43 PT - JS: Not-so-hidden message of this lengthy demo: The iPod touch (and iPhone) make awesome game machines for you to buy this Christmas. Plus, it's an iPod! And a video player! For those who don't know, Apple's holiday financial quarter is gigantic every year, because the company sells approximately a gazillion iPods at the holidays. This event is the official kick-off of that holiday sales season, and the games make it even more of a gift item than it was before. Apple is preparing for another big holiday season.

10:42 PT - DM: Now a version of EA's Need for Speed Undercover. "I'm a Porsche guy, I'll go for that Porsche." Now we're going to transport a package by way of...underground speed racing. That makes perfect sense.. Phil uses his Nitro button, but he wipes out. Uh oh, the cops are on the scene. Now he's ramming cops. "Kids, don't try this at home." That's coming in November.

10:40 PT - DM: Next up is Gameloft's Real Soccer 2009. Brand new game that's just starting to ship today. He'll show us US vs. Italy. Pick your staidum, environment, uniforms, etc. Brings out the actual players. They've overlayed a D-pad and two buttons on top, but it also has gesture-support. He shoots, he scores! And instant replay. Wow. That goalie is terrible. "Italy needs a new goalie."10:37 PT - DM: Phil is pretty excited about games. (I wonder if this is just because Steve's not big on games). He's going to show off "Spore Origins" for the iPod touch; we're looking at the creature creator. "You may not recognize me, but that's me." He's changing colors, patterns, etc. "I don't know why a single-cell organism has eyes but no brain." Good question, Phil. Control the character by tilting the iPod touch. Phil's little dude is getting his butt kicked, unfortunately. And that's Spore, which just started shipping on the App Store yesterday.

10:36 PT - DM: Steve is loading up Iron Man, which is isn't actually out yet, but that doesn't stop Steve Jobs. Have to say it looks pretty good (the sound's out of synch a little bit, though). We're going to talk about apps, and Steve is bringing out Phil Schiller to talk about games that aren't out on the market.

10:34 PT - DM: He's loading up Green Day's "American Idiot" and create a Genius playlist: Weezer, Nirvana, Jim Hendrix, John Mayer (tell us the truth, Apple: is John Mayer in every Genius playlist?).

10:33 PT - DM: And, of course, the App Store. Steve says users have downloaded over 100 million applications. "Even more mindblowing" when you realize today is the 60th day the store's been open. There are about 700 games on the App Store; he's flipping through a lot of the games. It's available in 62 countries right now. Time for a demo.10:31 PT - DM: Slight UI tweaks. They've built in Nike + iPod in to the iPod touch. And the iPod touch doesn't even need the little receiver to plug into the dock-connector port. All you have to do is get the transmitter for your shoe. And built-in Genius playlists: tap to get the scrubber and there's a Genius button. Tap that and you've got a new Genius playlist. You can refresh it or save it.

10:31 PT - JS: This is great to see. This basically brings some of the most important missing features from the iPod touch -- which made it difficult for it to use some iPhone software with it. If the nano is now the mainstream iPod, the iPod touch is fast on its heels.

10:29 PT - DM: Let's move on to the iPod touch. For this holiday season, we're making the iPod touch even better. It looks a lot like the iPhone. Same tapered back. Looks like it has external volume control. And it's apparently even thinner than the last. Same 3.5" display; integrated volume controls, which was the #1 request they got (including Mr. Frakes); accelerometer; wireless network; built-in speaker (really hard with something this thin-"It's for casual listening; this is not for audiophiles."); Genius playlist creation; and the App Store built-in. Demo time (saw a quick flash of a Nike + iPod app).

10:28 PT - DM: New in-ear headphones. "We think we've finally got these right." Ship with three sets of earbuds, 2 drivers (woofer and tweeter) in each side. Sell for $79 in October. And here's the new ad. "If you'd like to see it, I'd love to show it for you." Nobody ever says "no" to that, huh? There's apparently a black nano. Sounds like Feist, not sure. And they show the colors bleeding of all of them-that's actually a little creepy.10:27 PT - JS: Score! The nano comes with headphones with a built-in inline remote, with volume controls as well as next/previous. Of course, you have to use Apple's headphones. Some of us love them, some of us hate them, but that's pretty cool.

10:26 PT - DM: Let's talk accessories: armband. New headphones have a built-in remote: pause/play, goes to the next song, and triple click it goes to previous song, and there's volume up/down controls. That's pretty sweet. And there's even a mic built-in for the Voice Recording app. If only I actually liked the iPod headphones. Headphones will ship for $29 next month.

10:25 PT - DM: Nano-chromatic. They come in "the best colors we've ever done." And yes, Steve Jobs has put rainbows in the iPod, at long last. Purple, blue, green, yellow, orange, red, pink, and silver. And the prices: $149 for 8GB; $199 for 16GB. Both are shipping today; 8GB's shipping today, 16GB should be in stock by the weekend.10:23 PT - DM: The nano gets a pretty nice round of applause from the audience. They've also got improved battery life: 24 hours of music and 4 hours of video. They also want to be environmentally conscious: we have an internal environmental checklist that we use on everything. The new iPods's have arsenic-free glasss, BFR-free, Mercury-free, PVC-free and highly recyclable materials. "There's more we're going to do in the future, but these are the cleanest, toxic-free iPods we've ever built."

10:23 PT - JS: He shakes that nano a second time and it's John Mayer. That dude is everywhere! Is he getting royalties? Free Apple computers for life?

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