And England's top-flight soccer league is vowing to keep all those six-second highlight reels off social media during its coming season.
Sit back and watch your video views climb.
Check out Dynamic Perspective in the lock screens and apps, and a Firefly demo too.
Vine.co focuses on discovery, with no sign-in required.
Messaging apps are all the rage, but can Vine succeed where Instagram Direct faltered?
The video service says it has no problem with the content but does not want to be its source.
Vine took the world by storm in 2013, but it needs to innovate or risk boring users before its 2nd birthday.
Twitter's social video app Vine now offers Web profiles and video feeds for easier access.
Just because social media is having a major moment doesn't mean every social startup is a success.
Vine is opening up vanity URL registration, first for verified Twitter users then for the world, starting Dec. 20.