While customers have bought into the increasingly blurred lines between the desktop, tablet, and mobile, Microsoft and its Xbox One console have quickly learned that the living room can be much more unforgiving.
When head of Microsoft's Xbox division Phil Spencer said the company's presentation at E3 2014 would be all about games, he wasn't kidding.
Microsoft held a press event to mark the start of the E3 gaming expo Monday, and nearly every one of the event's 90 minutes was focused on games instead of hardware.
At Computex, a number of Microsoft's smaller Windows Phone partners debuted models meant mostly for other markets, including one named for Bill Gates.
A report by noted tipster Evleaks says that things will get interesting for Nokia fans this fall, with the "McLaren" phone scheduled to debut from the Microsoft subsidiary.
Existing Xbox One controllers can plug into PCs with any MicroUSB cable
New partners could have handsets out by the end of the year, according to Nick Parker, who handles Microsoft's partnerships with device makers.
Bates, who was passed over for the CEO job at Microsoft, won't be chief executive at GoPro, either.
Both the Microsoft Xbox and Xbox One are adding dozens of new apps, but one of the most important doesn't look like it will arrive anytime soon.
Analyst firm IDC predicts that while Microsoft's phone platform will continue to grow, it will still be a second-tier player chasing down Apple's iPhone.
Before the end of the year, Skype plans to launch an app that can translate your words into other languages, in real time. The babel fish is real.