Don't-Miss Stories

mapssf

New Google Maps ads blend in with their surroundings

Google overhauled advertising for Maps on PCs and mobile by putting them front and center whenever you search for a local business.

on pcworld.com

App Store icon

Apple says no to incentivized ad watching and social sharing in App Store crackdown

Apple is famous for its crackdowns on apps for various reasons, but this latest app purge may be a big win for users.

google glass bear

Home Sweet Google: What if the ads-everywhere model didn't suck?

Google wants to redefine mobile as "any device we can show you an ad on," and that might not be such a terrible thing.

Nope, ads aren't coming to thermostats, says Nest

Ads might be headed to all kinds of Google-owned products, but not Nest thermostats.

Google warns ads may come to Nest, Google Glass, and more

Right now it's a possibility, rather than a reality.. oh, who are we kidding?

twitter happening

Te gusta zapatos? Twitter lets advertisers target users by language

Marketers on Twitter can now target users based on their language.

Androids

Google's new, highly targeted app ads react to how you use Android apps

Google has a new advertising program that lets advertisers target you based on the apps you use, how often you use them, and the types of in-app purchases you make.

on pcworld.com

google search redesign

Google Search makeover ditches underlined links and downplays ads

Google Search just got a mobile-mirroring makeover.

on pcworld.com

facebook ads

Facebook's autoplay video ads are 'imminent'

The social network's march to a mobile-first mindset and delivery mechanism has been persistent and widely recognized, but Facebook is rising to the video occasion with a more deliberate rollout.

on pcworld.com

super bowl ads

Which tech companies scored on Super Bowl Sunday?

Intuit, Microsoft, Beats Electronics, and more bought up air time during Sunday's Super Bowl. But which ads made it to the end zone and which ones fumbled?