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The company will pilot its program in San Jose later this year.
The new bots will use artificial intelligence to make it appear customers are really talking to company representatives.
Sending Spotify songs to Facebook Messenger friends will soon be just a few taps away.
Facebook will begin testing a solar-powered Internet drone called Aquila later in 2016, Mark Zuckerberg said on Monday at Mobile World Congress in Barcelona.
The CEO first dreamed of virtual reality as a teen and now sees it as the future of social media.
First Flight is a platform designed to take in-house ideas from the planning stage to initial sales.