Samsung Galaxy S III: 8 Key Features and Facts

Samsung Galaxy S III Digital Camera

The Galaxy S III's 8 megapixel camera with auto focus has some unique features, including a number of shooting modes to help you get the best images possible in specific environments. Modes include Single shot, meant for everyday single images; Burst Shot, which lets you quickly snap up to 20 photos in a row, at a rate of roughly 3 photos per second, to capture action sequences; HDR (High Dynamic Range) mode, meant to capture images with lots of depth, shadows and different levels of light; Panorama mode to capture wide-angle panoramas; and Buddy Share, as mentioned in the previous section.

The Galaxy S III camera also offers a set of "Scene Modes" to adjust color, white balance, exposure and more, and give you more control over your images.

Many of these valuable features eliminate the need to buy third-party apps that enable similar functionalities.

Samsung's Massive Galaxy S III Marketing Push

Samsung is putting a lot of time and effort into marketing the Galaxy S III. In fact, it's the largest North American campaign ever for the electronics maker.

The company filmed a number of Galaxy-S-III-specific TV spots, in which two geeky-looking 20-somethings rain praise on the new device. Samsung's planning a huge campaign related to the 2012 Olympics in London, though it didn't provide any specific details. It's launching an interactive Galaxy-S-III-themed game in movie theatres across the United States that film viewers can play before their movies start. It's making a $1.5 million donation to the World Wildlife Foundation in the name of the Galaxy S III.

Samsung will also launch a program called "Share to Go" in some of its largest markets that will make use of posters in high-traffic areas and venues. Each poster will feature a code that can be scanned by Galaxy S III users to obtain free content, including music downloads from popular artists.

And those are just the initiatives the company decided to announce.

Galaxy S III "TecTiles" and Piles of Additional Accessories

Along with the Galaxy S III handheld, Samsung is releasing device specific accessories.

The company will sell packs of NFC-enabled stickers, called "TecTiles," that users can place all around their homes, offices or cars to automate common tasks. For example, a Galaxy S III owner could program a TecTile to automatically turn on Bluetooth when touched up with a Galaxy S III device and then stick that TecTile to their car's dashboard to quickly activate Bluetooth whenever they get in the car. Or a TecTile could be programmed to activate the Galaxy S III alarm and then stuck to a bedside tablet or nightstand to automatically turn on the alarm when a user gets in bed. TecTiles will be sold in packs of five for $15, or roughly $3 per sticker.

Samsung is also launching a Galaxy S III projector that lets users connect to HDMI compatible TVs or monitors to share content ($100); a desktop dock that charges the devices and lets users listen to music via external speakers ($50); three different "premium audio docks" and speakers for streaming music via Bluetooth ($200 to $400, depending on the model); a capacitive stylus pen or "C-Pen" for precise writing on the Galaxy S III display ($30); a Galaxy-S-III-specific vehicle navigation mount ($50); and many more accessories all designed to boost the device's features and functions.

Galaxy S III "Pop Up Player" Picture-in-Picture

An innovative "Pop Up Player" video feature lets Galaxy S III users watch video clips while performing other tasks. So, for example, you wouldn't need to stop or leave a video screen to check e-mail or surf the Web. Pop Up Player is intuitive and easy to use, as well; you just tap an associated icon at the bottom of the display while watching a video to minimize the clip, then move the video around the screen into the position that works best for you and then check your email, etc.

Galaxy S III is First Samsung Approved Enterprise (SAFE) Smartphone

Samsung is attempting to capitalize on the current BYOD enterprise trend and differentiate itself from competitors by making its Android devices more IT-friendly. The Galaxy S III is the first official Samsung Approved for Enterprise (SAFE) device from the handset maker. SAFE makes Android devices more secure and easier to manage by addressing some of the IT challenges inherent in the Android OS.

Specifically, Samsung created SAFE as a way to "defragment" the many versions of Android, including Gingerbread v2.3 and Ice Cream Sandwich v4.0. The SAFE-optimized Galaxy S III supports up to 338 IT Policies, and it enables on-device AES-256 bit encryption. SAFE devices also have improved support for Microsoft Exchange ActiveSync and support for products from popular VPN providers such as Cisco, F5 ad Juniper, as well as MDM software vendors such as AirWatch, MobileIron and Sybase. Android presents some very real security challenges for IT, but Samsung is taking steps to mitigate many of the major issues.

Find more information on SAFE on Samsung's website.

Al Sacco covers Mobile and Wireless for CIO.com. Follow Al on Twitter @ASacco. Follow everything from CIO.com on Twitter @CIOonline and on Facebook. Email Al at asacco@cio.com

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