Sony Focuses on Long Zoom, Low Light, and Fast AF With Nine New Cameras

Sony Cyber-shot DSC-TX66 and DSC-TX20: Ultracompact Touchscreen Cameras

Sony Cyber-shot DSC-TX66
Two new additions to Sony's fashionable TX line will lean more heavily on the digital-zoom technology, as both models feature internal lenses and body sizes slimmer than an inch deep.

The 0.53-inch-deep Cyber-shot DSC-TX66 has a built-in lens cover that slides down to power on the camera, and it packs the new 18-megapixel BSI CMOS sensor with faster autofocus speeds. A 3.3-inch-diagonal OLED touchscreen allows you to access most of the camera's settings.

The TX66 sports a 5X-optical-zoom lens (26mm to 130mm), which the digital "Clear Image Zoom" technology extends to a simulated 10X zoom on the telephoto end. Video capture maxes out at 1080i at 60 fps with simultaneous 13-megapixel still capture, and the TX66 shares the same fast autofocus, 10-fps burst mode, and in-camera creative modes as the other CMOS-sensored cameras announced today.

The TX66 is the only Sony camera announced today that uses the smaller-size MicroSD cards or Memory Stick Micro format cards. Due in March for $350, it will come in white, silver, red, gold, pink, or purple.

Sony Cyber-shot DSC-TX20
At 0.71 inch deep, the Cyber-shot DSC-TX20 is a bit thicker than the TX66, and it's the company's latest stylish-but-rugged camera; it's rated as waterproof down to 16 feet, drop-proof to 5 feet, freezeproof down to 14 degrees Fahrenheit, and dustproof. It offers a 16-megapixel BSI CMOS sensor, a 4X-optical-zoom lens (25mm to 100mm, which expands to a simulated 200mm telephoto with the digital-zoom technology employed), a 3-inch LCD touchscreen, 1080i video recording at 60 fps, and many of the same in-camera effects and filters as the other CMOS-based Sony cameras. Priced at $330, it will be available in May in black, blue, orange, pink, or green.

Sony Cyber-shot DSC-WX150, H90, and W690: Pocket Megazooms for $250 or Less

Three more pocket megazooms, including a pair of slim 10X-optical-zoom models, round out today's Sony announcement.

Sony Cyber-shot DSC-WX150
The Cyber-shot DSC-WX150 measures less than 0.9 inch deep, and it carries the fast-focusing, low-light-optimized 18-megapixel CMOS sensor found in the higher-end cameras unveiled today. The WX150's 10X-optical-zoom lens (25mm to 250mm) bumps up to a simulated 20X range due to the new digital-zoom technology. The WX150 captures 1080i video at 60 fps, and it provides the 10-fps burst mode, HDR and low-light bracketing, 3D still-shooting, and panorama and image-effect modes found in the higher-priced models. It's priced at $250, and available in May.

Sony Cyber-shot DSC-H90
Though the Cyber-shot DSC-H90 is a 16X-optical-zoom camera (24mm to 384mm), it's built around a 16-megapixel CCD sensor, which means that it lacks the fast-autofocusing capabilities, high-speed shooting modes, 3D effects, and image filters found in the CMOS-based cameras announced today. The H90 shoots 720p video at 30 fps, and has a burst mode that caps out at 1 fps. Due in March, it's priced at $250.

Last up is the Cyber-shot DSC-W690, which boasts the same slim frame and 10X-zoom lens as the WX150, but also has the 16-megapixel CCD sensor, 720p video mode, and lower-end feature set found in the H90. It's due in May for $180.

At a Glance
  • Generic Company Place Holder Sony Cyber-shot Digital Camera TX20

  • Generic Company Place Holder Sony Cyber-shot Digital Camera HX200V

  • Generic Company Place Holder Sony Cyber-shot Digital Camera HX30

  • Generic Company Place Holder Sony HX20V Digital Compact Camera

  • Generic Company Place Holder Sony Cyber-shot Digital Camera TX66

  • Generic Company Place Holder Sony Cyber-shot Digital Camera WX150

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