Sprint announces $60 unlimited plan to woo you away from your carrier
While Sprint may still be the third largest carrier in the U.S., T-Mobile has been making moves to change that, and is gobbling up users at a rapid pace. In an attempt to regain some sort of relevancy, Sprint has taken a few steps to best T-Mobile, and the latest comes in the form of a new, $60 unlimited plan just two days after it announced its "revamped" family plans.
Undercutting T-Mobile by $20, and quick to boast that such an offering isn't available on AT&T or Verizon, Sprint's new plan will give you unlimited talk, text, and LTE data for only $60 a month. You'll be required to purchase a phone through its Easy Pay program, pay full retail price, or bring your own phone compatible with the network. The plan has it all, undercuts the competition, and will save you close to $500 over the course of two years compared to T-Mobile's offering.
Since Sprint reportedly withdrew its T-Mobile acquisition bid earlier this month, things have been heating up between the carriers. Earlier today, T-Mobile announced a new program to "save" your friends from Sprint, offering one year of unlimited LTE data for those who bring their friends over to the network. Now Sprint is responding with an unlimited plan that's hard to ignore.
There's just one problem: Sprint is pretty terrible.
In a new report by Root Metrics, Sprint fell into last place in 3 of the 5 categories (speed index, call performance, and data performance) for the 1st half of 2014, effectively giving the carrier the lowest overall score. However, the second half of 2013 was a different story, with T-Mobile at the bottom. The uncarrier is making strides and it shows.
If you're faithful to Sprint and don't intend to switch to another carrier, the $60 unlimited plan might sound like a dream come true. For everyone else, it's too little, too late, if Sprint can't drastically improve its network.