Netflix, the insanely popular DVD and online streaming movie delivery company, found out that even it can do wrong. Namely, it infuriated customers by announcing plans in September to split off its DVD mailing business into a separate entity called Qwikster, while making video streaming the focus of Netflix. But less than a month after announcing the plan, Netflix bowed to customer pressure and dumped the Quikster idea.
CEO Reed Hastings wrote on his blog in October: "It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password ... in other words, no Qwikster."