Hulu Plus Hits Android in Fragmented Fashion

If you're the lucky enough to own one of six particular Android phones, you may now enjoy Hulu Plus on the go.

An app for Hulu's premium streaming video service, which costs $8 per month, is now available from the Android Market, but only for the Nexus One, Nexus S, HTC Inspire 4G, Motorola Droid II, Motorola Droid X, and the Motorola Atrix. "We expect to add to the number of Android smartphones and will be making additional device announcements throughout the year," Rob Wong, Hulu's director of product management, wrote in a blog post.

The limited launch is reminiscent of Netflix's partial Android app release last month. At the time, Netflix said that Android lacked a standard set of playback features across all Android devices, although the company previously blamed platform security issues.

Hulu's not saying why its own Android app rollout begins with only a half-dozen devices. Except for the Nexus One and Nexus S, the devices that Hulu supports are different from the ones that Netflix supports at this time.

I guess that's an argument for going pure Google. But with Netflix and Hulu both launching in limited fashion, it's clear that Android needs a standard solution to make media companies happy, especially as the number of Android tablets grow. If they can't stream media from major sources like Netflix and Hulu, they'll have a tougher time answer the question of why you'd buy one instead of an iPad.

For comprehensive coverage of the Android ecosystem, visit Greenbot.com.

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