Samsung's Fake Real People vs. Microsoft's Real Fake People
AppleInsider's Daniel Eran Dilger has posted a follow-up to my story of Samsung's "true-life" Galaxy Tab fans who happen to be actors. To put things in perspective, he mentions Lauren, the star of a 2009 Microsoft "real person" ad who also had acting experience. (To be fair to Microsoft, the same ad campaign included other ads with non-thespian real people.) He also goes way back to a 2002 item on Microsoft's site that seemed to be a true-life story of a Mac user being lured to Windows XP, but was really done by a freelance writer and illustrated with a stock photo.
But my favorite you-can't-be-serious example of Microsoft marketing -- and one which reminds me of the vibe of Samsung's video -- is the 2009 video explaining how to hold a Windows 7 launch party at your home. I don't think Microsoft intended anyone to believe that its Windows 7 fans were anything but paid performers, but I'm pretty sure that Samsung's Joan Hess and Joe Kolinski live the same planned community as these people...
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