The 20 Strangest Celebrity Tech Endorsements
When it comes to marketing, few tactics are as tried and true as the celebrity endorsement. Having an iconic person stand behind a brand, after all, can build buzz and make a product memorable.
That's how it's supposed to work, anyway. Sometimes, celebrity endorsements just make you scratch your head and wonder what the hell the company was thinking.
Here are 20 of tech's most unlikely celeb-product pairings.
1. Elvira for LBMS
Our first ill-fated endorsement is an oldie but a goodie: The one and only Elvira strutting her stuff for LBMS's project management program. The ad may have been titillating, but I don't think buying software is what it inspired people to do.
2. Snoop Dogg for the Samsung Galaxy Indulge
Come on -- you can't tell me you didn't chuckle when you heard Snoop Dogg was the new spokesperson for MetroPCS's latest Android phone. Snoop even temporarily changed his name to "Snoop Dogggg" in honor of the phone's 4G capabilities (yes, seriously).
On the plus side, the concept is slightly less awkward than Snoop's previous cell phone campaign, which had him walking out of a fridge and singing in German.
I couldn't make this stuff up if I tried.
3. Mr. T for Hitachi Data Systems
I pity the fool who doesn't find the notion of Mr. T hawking data storage ridiculous. Does anyone actually believe the T-Man knew what he was talking about when he filmed this geek-aimed ad?
4. Nicole Kidman for Nintendo DS Game "Brain Age 2"
Call me crazy, but when I think of Oscar-winner Nicole Kidman -- known for her subdued style and classy demeanor -- portable Nintendo games aren't the first thing that pop into my mind. Yet Kidman somehow signed on to promote "Brain Age 2," a Nintendo DS game released in 2007.
And the winner for weirdest product endorsement is...
5. Holly Madison for Travelocity
For the love of William Shatner, how anyone thought Holly Madison would be a good match for a travel website is beyond me. Madison, best known as the former plaything of Playboy principal Hugh Hefner, represented Travelocity in a series of strange ads back in 2009. Most memorably, she pretended to marry a garden gnome. (It's evidently the site's mascot -- or something. Search me.)
Apologies in advance, but it has to be said: At least we know Holly's perfectly comfortable pretending to love a brittle old dude for money.