Nope, ads aren't coming to thermostats, says Nest

Google may one day put ads on fridges, dashboards, and watches, but one place you won't find ads is on a Nest thermostat. Despite an SEC filing that suggested Google might want to send advertisements to your home's temperature regulator, Nest CEO and founder Tony Fadell says no way.

"Nest has a paid-for business model...We just don’t think ads are right for the Nest user experience," Fadell said in a statement to Re/code on Wednesday. Google acquired Nest for $3.2 billion in January.

The whole drama about ads coming to Nest began with a letter Google sent to the SEC in December responding to questions from the regulatory agency.

"A few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities," Google said.

In the letter, which only recently became public, Google used the examples of ads on wearables and household appliances to explain the ever broadening concept of mobile devices and why Google doesn't break down advertising revenue by device platform.

Google derives most of its revenue from ads so the idea they would one day end up on Google-powered smart devices is no surprise. But the company says the assumption that ads were coming to Nest was just a big misunderstanding.

After The Wall Street Journal first published the story suggesting ads might come to Nest, Google said the SEC filing did not reflect Google's product plans. The company also noted that the filing was dated before the company acquired Nest.

At the time of the Nest acquisition, Google said Nest would continue to operate as a separate company. Nest also implied that customer data would not be shared with Google. "Our privacy policy clearly limits the use of customer information to providing and improving Nest’s products and services," Nest said in an acquisition FAQ posted to its site. "We’ve always taken privacy seriously and this will not change."

So don't count on seeing ads for winter jackets when you go to crank up the heat in December, at least for now.

This story, "Nope, ads aren't coming to thermostats, says Nest" was originally published by PCWorld.

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