Microsoft Socl logo

Microsoft’s Socl network hits the app store(s)

Microsoft’s Socl, which launched last year as more of an experiment than a Facebook competitor, is pushing for a wider audience with the launch of apps for iOS, Android, and Windows Phone.

socl ios

Socl offers the same features across platforms.

All of the network’s Web features, including meme and GIF generators, are available on the apps. They were also available on the mobile-optimized Socl site before the apps launched, so Microsoft didn’t stray too far from the beaten path.

If you’ve never used Socl before, you’re not alone. The network lets users create a variety of different kinds of posts, ranging from GIFs and memes to collages and “video parties,” or playlists of videos. Many of the site’s users appear to either be newcomers, judging by their posts and lack of followers, or community managers.

The apps were released quietly on Monday, so maybe Microsoft is still operating Socl in stealth mode and giving it time to grow organically. But with social start-ups like Snapchat and Imgur proving that fame isn’t exactly a slow-moving beast, Socl needs more than just a trio of apps to convince people they need yet another social network in their lives.

Socl still hasn’t figured out its niche. At least Google+ is tying its fate to photo-sharing —Socl doesn’t have much of a base to stand on, even with the creative features and apps.

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