Yahoo snaps up LookFlow to improve Flickr

Yahoo has acquired LookFlow, an image recognition company, as part of a plan to improve photo discovery on Flickr, Yahoo announced Wednesday.

LookFlow’s technology uses machine learning to help people find and explore images. It’s a goal shared by the team at Yahoo’s Flickr photo-sharing service, LookFlow said on its website.

Five engineers at LookFlow—and the technology they built—will be brought to Yahoo’s Flickr business in San Francisco, a Yahoo spokeswoman said in an email. Terms of the deal were not disclosed.

LookFlow’s product will be incorporated into a future version of Flickr, LookFlow said. The company said it will also help Yahoo build a new “deep learning group.”

Yahoo recently made some radical changes to Flickr, including a slickly designed photo layout and a free terabyte of storage, to “make it awesome again.” It was just one of many redesigns and new product launches aimed at a larger reinvention for the company.

Flickr has roughly 90 million users, Yahoo has said. And a terabyte of storage can accommodate 530,000 high-quality photos, so it makes sense that Yahoo would want to make all those photos easier to find.

Flickr also has a $500-a-year paid option, to give users 2 terabytes of storage.

Shop ▾
arrow up Amazon Shop buttons are programmatically attached to all reviews, regardless of products' final review scores. Our parent company, IDG, receives advertisement revenue for shopping activity generated by the links. Because the buttons are attached programmatically, they should not be interpreted as editorial endorsements.

Subscribe to the Best of TechHive Newsletter

Comments