FTC: Facebook privacy policy review part of regular monitoring

The Federal Trade Commission is examining Facebook’s proposed new privacy policy, which has rankled privacy activists who contend it allows users to be inserted into advertisements without their consent.

The FTC’s review is not an inquiry, but part of a regular monitoring program set in place after a 2011 settlement with Facebook, an agency spokesman said Wednesday.

The social networking site proposed updates in August to its policies that explain how people’s content is used in advertisements for which they receive no compensation. Facebook contends the change merely clarifies language that already allowed such use.

As a result, six privacy groups complained to the FTC in a Sept. 4 letter, saying the changes to its Data Use Policy and Statement of Rights and Responsibilities violate the 2011 settlement.

The proposed change to Facebook’s Statement of Rights and Responsibilities states that users give permission to Facebook to use their name, profile picture and content in connection with commercial, sponsored or related content.

“This means, for example, that you permit a business or other entity to pay us to display your name and/or profile picture with your content or information, without any compensation to you,” according to the proposed update. It goes on to state, “We do not give your content or information to advertisers without your consent.”

A Facebook spokesman said via email that “we routinely discuss policy updates with the FTC and this time is no different. Importantly, our updated policies do not grant Facebook any additional rights to use consumer information in advertising. Rather, the new policies further clarify and explain our existing practices.”

Facebook reached an agreement with the agency in November 2011 after the agency alleged the site was repeatedly sharing information that users believed was private. Under the settlement terms, Facebook admitted no guilt but agreed to obtain users’ consent before sharing their information beyond their established privacy settings.

Under the FTC order, Facebook isn’t required to submit changes to its privacy and data use policy to the agency. But the order does require Facebook to obtain third-party certifying audits every two years over the next 20 years to ensure its privacy program meets or exceeds the order’s requirements.

Facebook has faced other legal pressure over how it has used people’s data.

The U.S. District Court for the Northern District of California approved on Aug. 26 the establishment of a $20 million fund for people whose personal information was allegedly used without permission in “sponsored stories,” an advertising product that draws on items people have indicated they “Like” on the site.

Facebook will pay $15 each to users who submitted valid claims and were part of the class-action suit, filed in 2011. The settlement also called on Facebook to makes changes to its Statement of Rights and Responsibilities to give users clearer guidelines on how their information is used in sponsored stories.

Subscribe to the Tablet Tips & Trends Newsletter

Comments