Miley Cyrus’ VMA twerking just barely less Twitter important than the presidential election
I didn’t even watch this year’s Video Music Awards, but apparently the girl who sung “Party in the USA” did horrible things with Dr. Seaver’s offspring and it drove tweeters into a panic.
According to a blog post from Fred Graver, Twitter’s head of TV, the raunchy duet of @MileyCyrus and @RobinThicke featuring a melody of their hit songs “We Can’t Stop” and “Blurred Lines” generated a peak conversation of 306,100 tweets-per-minute (TPM) based on the original east coast airing.
As a point of comparison, the peak TPM for November’s presidential election was 327,452 TPM. That means that tweeters had just barely more to say about who will run the free world for the next four years than they did about Hannah Montana twerking.
According to the website SocialGuide, this year’s VMA’s generated just over 18.5 million total tweets compared to 14.7 million at the 2012 VMAs, which itself only generated a peak TPM of 98,307.
Ms. Cyrus and Mr. Thicke’ performance vaulted ahead of this year’s VMA TPM pack, far eclipsing Justin Timberlake’s much-hyped reunion with NSYNC (219,800 TPM); Drake’s performance of “Started from the Bottom” (194,500 TPM); Taylor Swift’s acceptance speech (189,300 TPM); and even the always-tweetable Kanye West’s performance of “Blood on the Leaves” (181,200 TPM).