Facebook embraces Internet with embedded posts

The Twitterfication of Facebook, which began with verified accounts and hashtags, continues apace: The network Wednesday introduced embedded posts so users can share public updates on third-party blogs and sites.

Facebook is first partnering with news organizations before expanding the functionality to all sites. You’ll soon see embedded posts on CNN, Huffington Post, Mashable, People, and Bleacher Report.

Trying to embed a post right now won’t work for you unless you’re one of the news partners Facebook chose as its beta testers. The company didn’t indicate exactly when embedded posts will roll out for everyone, just that availability is “coming soon.”

Twitter didn’t invent embedded posts, obviously, but tweets—and later Vines—have become ubiquitous because they’re so easily shareable in places other than Twitter. Instagram two weeks ago added embed codes, so the Facebook feature was a natural progression.

Like Twitter embeds, you’ll be able to follow Facebook users within the embedded post. You can also like pages or see related content by clicking on a hashtagged post.

How it works

Embedding a Facebook post is easy, though you can’t share friends-only or private updates. Click on the globe—which indicates that a post is public—and select “embed post” in the drop-down bar. Then, copy and paste the embed code that appears on your site and it will look like the example below:

Facebook

You can share posts from individual Facebook users or pages, as long as the posts are public. The posts will look the same as they appear on Facebook itself—any photos attached to the status update will appear, as well as comments, likes, and shares. You won’t be able to change or customize how the post appears.

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