Mystery solved: 22Cans’ Curiosity cube has finally cracked

What’s inside the box!?

You may or may not have been wondering as much since October, when 22Can’s Curiosity cube first showed up on the iOS app store. The brainchild of legendary game designer Peter Molyneux, it wasn’t so much a game as a social experiment. The game launched in November of 2012 and featured a large cube in a white room, encouraging users from around the world to break it apart by tapping away at the billions of “cubelets” that formed its layers. Once all the layers had been carved away, a mysterious prize would be revealed.

The Curiosity cube was cracked by hundreds of thousands of users excavating it's layers by tapping away on their smartphones and tablets.

This weekend the experiment finally came to an end as Bryan Henderson, an 18-year-old man from Edinburgh, Scotland, cleared the final cube and won the ultimate prize: a chance to be the “god of all gods” on 22Cans’ upcoming game, Godus. It’s a spiritual sequel to 1989’s Populous, and will be arriving on the PC, Mac, Android and iOS later this year after a successful Kickstarter run back in December.  The winner will also receive a cut of all of Godus’ profits—a fitting reward for the time and effort spent tapping on a digital cube, I guess.

Except Henderson claims (in a phone interview with Wired GameLife's Ryan Rigney) to have downloaded Curiosity for the first time today, registering for the game less than an hour before he struck the winning blow by tapping the final cubelet.

A lucky stroke, and a grand advertisement for 22Cans. Truth be told, I’m not surprised, or disappointed.  Over four million people spent countless hours tapping away at 25 billion cubelets to unlock this “prize,” and while the reveal isn’t exactly earth-shattering, it’s a fine conclusion to a project I’d admittedly all but forgotten about. I’d expected something a bit more to be hidden inside the cube—perhaps an announcement that the Kinect demo “Milo” was finally coming to fruition on the upcoming Xbox One, perhaps using funding raised from Curiosity’s in-app purchases. Perchance to dream, I suppose.

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