Pinterest's redesign push moves from online to mobile

If you thought using Pinterest couldn’t get any easier, you thought wrong. The bulletin board/social network hybrid updated its iOS and Android apps on Thursday to make mobile pinning simpler.

Pinterest promised new app features when it rolled out a spruced-up Web interface earlier this week, such as a tool that lets you see what else people who pinned an item have pinned. The feature, which is also available on the website, helps you discover more relevant content (or, depending on how you look at it, helps you spend more of your time on Pinterest). The Android update also includes the new discovery tool.

Pinterest encourages serendipitous discoveries—by meandering from one image to another, you’ll find something new or inspiring. The new tool narrows that focus a bit; for instance, if you click on a healthy cookie recipe from the app’s home screen, it will show you other, related pins, like a photo of veggie-filled mac and cheese from a cooking blog.

iPad users will notice that the visual emphasis of the website redesign is now reflected in the tablet version with larger pins and a more streamlined look. You can also edit your profile now from the mobile app instead of having to make changes via desktop.

Pinterest’s emphasis on mobile and content discovery is no surprise as the still-growing company figures out how to make money from the pins produced by some 30 million active users. There are no ads on Pinterest, either in the app or on the website.

It’s unclear whether businesses could play a part in driving revenue for the social site, but companies are realizing the value in Pinterest, which as of December 2012 was the fastest-growing social network. Brands can now create boards and view analytics on popular pins and Pinterest-generated traffic for free.

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