Planet Earth

UrtheCast to stream high-def, high-zoom video of our planet from space

Later this year, every inhabitant of the planet will have just a little bit more in common with the cast of The Jersey Shore. A new streaming video platform called UrtheCast will attach a pair of super high definition cameras to the belly International Space Station and begin streaming a constant video selfie of the planet.

UrtheCast (pronounced "Earth Cast") will stream a near-live high definition video feed down to one meter resolution, and it will be detailed enough to show a birds-eye-view of individual people in action.

Viewers will only be able to see what the cameras are pointed at (and which happen to be in the sight of the ISS), but will be able to zoom in and out and rewind to see past events and locations. The company's president Scott Larson described the service as being "a bit of a blend between Google Earth and YouTube."

The company boasts that the service will capture political, environmental, and sporting events as they happen in real time. And users will be able to isolate, tag, and share moments and locations.

The for-profit company has an advertising tab on their website, promising "lots of exciting ways to advertise through the UrtheCast platform." which might mean companies could pay the service to cover sporting events and other sponsored gatherings—a sort of super duper Goodyear blimp.

The service is expected to start streaming "in the second half of 2013." Smile, you're on camera. Always.

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