Vea Buddy watch wants to buddy up to your smartphone

With Bluetooth watches growing in popularity, French designer Vea Digital seems intent on capitalizing on the nascent trend with the Vea Buddy (funding through March 31). Generally, devices like the Vea Buddyare made to be tethered to your favorite gadget so as to offer a condensed slice of its functions from the convenience of your wrist.

The Vea Buddy synchronizes and communicates with your phone, morphing into a wrist-bound trickle of information not unlike an IV drip. It lets you view notifications, check scheduling, manipulate your music, access social media, and pretend to be a Power Ranger—and gets along swimmingly with the iOS, Android, and Windows Phone operating systems. Its capacitive 2-inch screen sports a potential battery life of 10 days and its girth houses 8GB of storage space.

Vea Digital’s video pitch appeared on YouTube some two-and-a-half months ago. The company has since raised roughly $30,00 of its lofty $320,000 goal, leaving a lot of ground to cover by the end of March. With flexible funding and the weight of the previously successful Vea behind it, however, there’s a slim chance the device may still appear should the campaign fall short.

If you’re interested in lending some aid, Vea will send one of its black Buddies to your home for a minimum pledge of $150. If you’d prefer your Buddy to be red or white, you’ll need to fork over another $10, and a shipping fee of $15 applies to anybody outside France. Retail price should be $249.

Confidence level

The problem here is that these devices already exist, and they’ve been developed by large, recognizable brands like Sony. Vea’s watch doesn’t appear to offer any unique functionality; so what’s to draw consumers to a relative unknown? It does, however, offer big, round, colorful text and big, round, colorful icons, potentially appealing to those seeking a warmer appearance in their cold machines.

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