Yahoo rolls out redesigned home page, hints at more changes

Yahoo’s home page got a dramatic facelift on Wednesday, a visual reminder of the site’s new direction under CEO Marissa Mayer.

Yahoo CEO Marissa Mayer

Mayer wants to usher in a new eraat the beleaguered company, and the site redesign that began rolling out for American users on Wednesday is a visible indication. The new look takes after popular social networks such as Facebook and Twitter with an infinitely scrolling newsfeed.

Mayer is no stranger to successful sites; she joined Yahoo last summer after a lengthy stretch at Google.

The new Yahoo is all about customization; you can personalize your newsfeed by logging into the site using your Facebook ID, which lets you see articles that your friends recommend and birthday reminders. You can also design your settings to show weather updates and Flickr photos.

Yahoo's new look will be rolling out to users this week.

Mayer in a blog post announcing the redesignsaid the site is also optimized for tablets and smartphones.

If the site looks the same to you, keep checking back–the new look will be rolled out for all users over the next few days.

“Over the coming months, we’ll continue to make changes and improvements, so today is just the beginning,” Mayer wrote.

The long and winding road

Yahoo has come a long way since the rudimentary blue hyperlinks of Jerry and Dave’s Guide to the World Wide Web, though the site’s look prior to this redesign wasn’t the highest quality. The new site is less chaotic and lets users choose which features they want to prioritize.

Yahoo has a new emphasis on mobile users.

Mayer hinted at the redesign in the company’s fourth quarter earnings conference call. The company recently revamped Yahoo Mail and its Flickr app for iOS. Yahoo also acquired location discovery app Alike this month as part of its mobile strategy.

Mayer told the Goldman Sachs’ Technology and Internet Conference last week that mobile will be a focus for the company going forward, particularly when it comes to managing e-mail across different platforms.

The redesign unveiled Wednesday is another milestone for Mayer, who set out to overhaul Yahoo and restore the site to its former dominance.

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