You can now view Instagram photo feeds online


Instagram finally has built out its website, which enables desktop users to view friends’ photos on a news feed. The feature has long been available on Instagram’s app.

However, the company will keep its mobile-first focus. Instagram cofounder Kevin Systrom wrote Tuesday on the company blog that there are no plans to enable photo uploading on the Web.

So why did Instagram wait so long to add web feeds?

“Our focus on building out a mobile-only experience is a unique path that we’ve chosen for many reasons, the most important of which is that Instagram, at its core, is about seeing and taking photos on the go,” Systrom wrote.

Photo viewed on

It makes sense; Instagram is designed for smartphone owners who point and shoot with their phone’s cameras and then browse their friends’ feeds.

Systrom said the company wants to streamline the Instagram experience across all platforms, which is why, at the end of 2012, it began letting users view profiles on

But, if you want to check out your Instagram feed on your home computer or tablet, Systrom wrote that Instagram for the Web is “focused on making the browsing experience a fast, simple, and enjoyable one.”

Instagram is still figuring out what users are looking for and how to grow without upsetting its core demographic of creative types with the guidance of new owner Facebook.

In December, the company set off a firestorm of controversy with a terms-of-service update that made it seem like Instagram claimed ownership of user photos and planned to use them in advertisements. Systrom later walked back those statements and updated the policy’s language.

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