Cyber Monday sales break records for retailers
If you snapped up a Cyber Monday deal or two, congratulations: You helped to break online sales records.
Cyber Monday sales reached almost $2 billion, a 17 percent jump over last year, according to the Adobe Digital Index. The software maker tracks online traffic and sales for clients of its Digital Index division.
As expected, Cyber Monday beat Black Friday for online sales, with a 36 percent increase in revenues flowing into e-retail coffers. But Black Friday sales were no slouch—online tracker comScore reported that Black Friday e-revenue topped $1 billion for the first time this year.
Smartphone and tablet purchases accounted for 22 percent of all sales, a 100-percent increase over last year. Apple’s iPad accounted for 7 percent of all online traffic on Monday.
And while mobile made up a larger share of sales this year compared to Cyber Monday 2011, more consumers bought deals from their smartphones and tablets on Black Friday than Monday, according to IBM’s Digital Analytics Benchmark. IBM also measured an even-larger Cyber Monday sales jump than Adobe—30 percent.
Biggest online shopping day ever
“Cyber Monday was not only the pinnacle of the Thanksgiving shopping weekend, but when the cash register closed, it officially became the biggest online shopping day ever,” Jay Henderson, IBM Smarter Commerce’s strategy director, said in a statement.
Amazonreported Tuesday that Cyber Monday was the biggest day for Kindle sales in the product line’s history. The online retailer offered a Cyber Monday deal on Kindle Fires, slashing the price from $159 to $129, which encouraged record-breaking sales.
Amazon didn’t disclose exactly how many Kindles were sold, but did say sales of the device more than doubled from last year’s Thanksgiving weekend.
Consumers were on the hunt for Cyber Monday tablet deals. Online shopping site PriceGrabber.com reported that some of the Kindle Fire’s competitors ranked at the top of the Cyber Monday bestseller list. Dell’s 32GB Latitude tablet, Samsung’s 10-inch Galaxy Tab, Google’s Nexus 7, and the iPad 2 were among the most popular products flying off virtual shelves yesterday.
If you somehow missed the buying blitz that took the U.S. by storm over the holiday weekend, you’re in luck. Some retailers are extending their deals beyond Monday—Walmart is advertising Cyber Week discounts, and Amazon and Target also still offer Cyber Monday deals.
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