Best Buy tablet may be priced between $240 and $260
Best Buy is set to launch its own Android-based tablet in November, and a new online report claims the device will be priced between $240 and $260. The Insignia Flex Tablet will feature a 9.7-inch screen, dual-core 1GHz processor, Android 4.0 (Ice Cream Sandwich), microSD slot, USB, Bluetooth 4.0, and 10-hour battery life, according to announcements on Insignia's Facebook page and Twitter account. The device will also have a Webcam and weigh about 1.45 pounds, according to Reuters.
Insignia is Best Buy's in-house brand for a variety of products including televisions, DVD players, and digital picture frames.
Best Buy has yet to announce other important specs for the Flex Tablet such as screen resolution, onboard storage, and RAM, not to mention an official word on price. Without that information, it's hard to say just how well the Flex Tablet will stack up against competition such as Amazon's Kindle Fire, Google Nexus 7, Samsung's Galaxy Note 10.1 and Apple's iPad. The Flex Tablet may also face competition from the rumored iPad Mini expected to be unveiled at an Apple event on Oct. 23.
Nevertheless, a Best Buy tablet could prove to be a popular choice for people who aren't willing to pony up a minimum $500 for an iPad or Galaxy Note 10.1, but don't want to settle for a 7-inch display on the $200 Kindle Fire HD or Google Nexus 7.
The only issue will be around build quality and design for the Flex Tablet compared to the competition.
Images of the Flex Tablet suggest the tablet will look nice enough; however, Insignia isn't really about design, but offering mid-range devices at a good price. Based on the specs we already know, the Flex won't be breaking new ground for tablets, and is really not aimed at die-hard technology enthusiasts looking for the latest and greatest devices. But anyone looking for a no-nonsense 10-inch class tablet at a cheap price may find the Flex Tablet an attractive choice.
Marketing and in-store promotions could also help boost the popularity of the Flex Tablet, but it's not clear whether Best Buy plans to raise the profile of the Insignia brand with this tablet or leave it as an under-hyped choice sitting on the store shelves alongside bigger brand devices from tablet makers such as Amazon, Apple and Samsung.
The Flex Tablet is set to debut at Best Buy on Nov. 11.