MLB.TV cuts prices to celebrate 10 years of streaming video
Every major sports league worth its salt these days has an extensive online and mobile presence. But for my money, you’d be hard-pressed to find a better operation than Major League Advanced Media and its MLB.TV offering.
TechHive outlined the many ways you can watch baseball on your digital devices at the start of the season, but it bears repeating with pennant races heating up: Major League Baseball offers a multitude of options for following games on your Mac or PC, Android or iOS smartphone, connected devices like the Apple TV, PlayStation 3, and Xbox 360, and a few other devices.
If you’ve never experienced the league’s MLB.TV service before, there’s no time like the present. As part of an anniversary promotion, MLB.TV has cut the subscription price for the remainder of the season to just $10. But, like a team trailing in the late innings of a tight ballgame, you’re running out of time to act.
The $10 offer for a premium subscription to MLB.TV expires at 11:59 p.m. ET Monday. After that, a premium subscription will cost $25 for the remainder of the 2012 season. The basic MLB.TV subscription costs $20. (Even those prices mark a nice prorated discount from what you would have paid at the start of the season, when MLB.TV Premium was priced at $125 for the full year.)
A Premium subscription to MLB.TV gets you home and away video feeds for each game, with the exception of games airing in your local market. (Those remain blacked out on MLB.TV.) You'll also be able to access MLB.TV on connected devices such as the Apple TV and Xbox 360. Premium subscribers also get free access to video feeds through the At Bat TV app for iOS and Android. (Mobile video through the At Bat app currently costs $10 without the MLB.TV subscription.)
There is some fine print on the MLB.TV Premium offer that you should be aware of: Yearly subscriptions to the service automatically renew around March 1 at the prior year’s full annual price.
MLB Advanced Media is temporarily cutting its Premium subscription rate to celebrate the tenth anniversary of its first ever live-streamed game. The service has come a long way since that initial New York Yankees-Texas Rangers contest was streamed to 30,000 fans in 60 countries via a 2-by-3-inch media player. These days, games come to you in glorious hi-def; Premium subscribers can even stack up to four games alongside one another.
MLB Advanced Media says it serves up 1.1 million live video streams per day. Through Sunday, it offered 27.3 million live streams of games on mobile devices, surpassing the total number of mobile streams for the entire 2011 season back in June.