Does This Microsoft Kin Ad Promote Sexting?
Microsoft just can't seem to do cool right. A promotional video for the company's new Kin phones has raised some eyebrows, with Consumer Reports saying that it "comes uncomfortably close to advocating sexting."
The video, which is posted on Microsof't Kin site, is a minute long and shows blandly attractive young people dancing badly to live music at what appears to be a house party or small club, as you can see below.
Here's how Consumer Reports describes it:
"The video, on a promotional site for the new phones, includes a downright creepy sequence in which a young man is shown putting a Kin under his shirt and apparently snapping a picture of one of his naked breasts. The breast is then shown on the phone's screen, just before the guy apparently sends it to someone. Next we see the face of a young woman, seemingly the recipient, with an amused expression on her face.
The entire sequence comprises about 10 seconds of a 60-second video and the music-video-style cinematography makes it a little difficult to tell what you're looking at, including the sex of the person shooting the picture. But if you pause video during the crucial moments, or create a collage of the key images (as we did), you definitely get the picture."
It's easy to dismiss Consumer Reports as being puritanical, but keep in mind that Microsoft is promoting this phone for people as young as 15.
What are your thoughts? Does the ad go too far, or is the reaction to it much ado about nothing?