Bing May Become iPhone's Default Search Engine

It’s no secret that Apple and Microsoft have one of the stranger relationships in tech. While Microsoft has produced software such as Office for the Macintosh platform, and Apple has opened its doors to Windows with its switch to Intel, they still are highly competitive with each other. But Cupertino’s relationship with Google is souring far faster, which is the perfect opening for Microsoft when it comes to the iPhone.

Apple is apparently in discussions with Microsoft to give the Bing search engine the top spot for search on iPhone, which currently belongs to Google. These talks have been underway for several weeks, BusinessWeek reports, but nothing as of yet has been finalized.

Getting on the iPhone as the default search engine would be a huge win for Bing. I regularly search for things on my iPhone, so just the boost there in search queries would help Microsoft overall in gaining some search share, something it sorely needs. It’s not clear whether any search deal would also extend to the Safari browser, available on both the Macintosh and Windows platforms.

Either way, its pretty likely that Google wouldn’t be completely erased from the iPhone. YouTube is a popular application. Apple would probably also let users switch back to Google in settings just like it already does now if users wish to search using Yahoo. Bing Maps could replace Google Maps, however.

What are your thoughts on the increasingly hostile relationship between Apple and Google? Who stands to benefit most here? We’d like to hear what you think.

For comprehensive coverage of the Android ecosystem, visit Greenbot.com.

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