YouTube Rules Web Videos

Internet tracking firm ComScore Tuesday said that YouTube had almost 100 million viewers in October 2008, easily making it the no. 1 online video property by unique viewers (99.5 million) and total videos streamed (5.3 billion).

youtube, video, comscore, hulu
Perhaps more impressive than the huge viewership numbers is the average videos per viewer at YouTube. The average YouTube visitor watched more than 53.2 videos in October '08 -- that's almost two per day. Viacom was next closest, pushing just under 12 videos per user.

Hulu also had a good showing, serving up 235 million videos to 24 million viewers -- about 10 per visitor, making Hulu the sixth-largest video site in the US. However, while the average online video length was only 3 minutes, the average length of a Hulu video was 11.6 minutes -- likely because of the movies and full-length TV episodes that the site serves up.

Top U.S. Online Video Properties* by Videos Viewed

October 2008

Total U.S. -- Home/Work/University Locations

Source: comScore Video Metrix

Property Videos Share (%) of

(000) Videos

Total Internet 13,536,595 100.0

Google Sites 5,373,783 39.7

Fox Interactive Media 519,926 3.8

Yahoo! Sites 363,426 2.7

Viacom Digital 305,258 2.3

Microsoft Sites 286,464 2.1

Hulu 235,096 1.7

Turner Network 228,024 1.7

Disney Online 126,611 0.9

AOL LLC 122,580 0.9

ESPN 104,724 0.8

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Top U.S. Online Video Properties* by Unique Viewers

October 2008

Total U.S. -- Home/Work/University Locations

Source: comScore Video Metrix

Property Unique Viewers Average Videos

(000) per Viewer

Total Internet 147,283 91.9

Google Sites 100,475 53.5

Fox Interactive Media 60,791 8.6

Yahoo! Sites 45,187 8.0

Microsoft Sites 30,696 9.3

Viacom Digital 25,658 11.9

HULU.COM 23,993 9.8

AOL LLC 22,743 5.4

Turner Network 20,858 10.9

Disney Online 13,757 9.2

CBS Corporation 13,639 4.7

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